Gumbel FAQ
What is GDA?
GDA is a Software-as-a-Service suite of models that modernize workflows for Digital Streaming Providers (DSPs), music labels and rights holders, and music distributors/marketers. GDA creates, with their clients’ data, a user environment that forecasts, optimizes, schedules music inventory to best fit dynamic listener preferences: maximizing revenue & listener engagement
Why is GDA necessary?
Music listening, now, is not just mediated but transformed by digital delivery. The entire music listening pipeline is unrecognizable in comparison with even just ten years ago. Listeners now an enjoy access to an always-on/infinite catalog supply of music inventory. Listeners can more freely choose, and be served, sounds that appeal to their time varying moods & activities.
This innovation in delivery has revolutionized listening behavior. This opportunity is not fully realized by the large music labels, is invisible to most music labels and musicians, and under-reałized by most DSPs. The correspondence between listeners, their preferences & their demographic identity can stratify listeners & listener types such that new, efficient, & effective ways of maximizing the listening demand is now possible for firms that are willing to devote the resources to master the underlying data science problems.
How does GDA work?
For DSPs
GDA delivers an audience-listener interface that empowers a streaming platform to tune, monitor & optimize listener engagement at the highest granularity. GDA’s workflow increases listener demand, reduces churn, lengthens expected lifetimes.
For Music Label/Rights Holders
GDA delivers an interface for management of release schedules, marketing campaigns, deal pricing (artists one offs or catalog buys). GDA’s science gives a label the ability to drive and target listening asset growth, audience segment by audience segment. GDA delivers predictions and guidance on deal modeling and asset pricing: time-aware revenue predictions for every musical asset or signed artist deal.
For Distributors
GDA delivers a portfolio wide interface, for each music asset, that illustrates predicted vs. observed demand performance. GDA’s proprietary interface is more than a dashboard: it’s a map that guides artists’ sounds to their maximum impact.
Is GDA ready to go?
GDA has instantiated a software repo of over 120 packages and libraries. These proprietary libraries (mainly written in Python, Julia, PyMC and STAN) exploit our teams’ years of experience innovating for media companies (INGROOVES, WarnerMedia, Barnes & Noble Education, Warner Music Group, SynchTank, Turner Media, Sony Music, etc.), our specific expertise in Statistics, Machine Learning, Neural Networks and Large Language Models.
On Day 1 with GDA, our team spins up a data clean room for transparency and safety. Our data semantics sit on top of your data: yielding you a set of features you can access in perpetuity & powering our model ingest.
Our UI/UX specialists work with our data and data science experts to build you a bespoke user experience – one that empowers you to maximize your business KPIs and is themed by your business imperatives.
GDA completes a data-audience management portal, unique to your business, in weeks – not months